An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research
نویسندگان
چکیده
منابع مشابه
Identify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry
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INTRODUCTION: As social and environmental problems is rapidly increasing, social responsibility is increasingly being more important. Now, worldwide profit and nonprofit organizations such as Red Cross Society are paying more attention to differentiate or improve their brands as well as the level of participations by charity-marketing campaigns. This study aimed to explore comprehensive factors...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2020
ISSN: 0265-1335
DOI: 10.1108/imr-07-2019-0202